These Successful Companies Are Known For Their Bold and Striking Logos
Pepsi
The iconic Pepsi logo of that of a globe didn’t appear on the company’s logo until 1973, though you can trace back the business to the 1800s. Since its debut, the circular logo has undergone several redesigns. In 2008, the company shelled out $1 million for the minimalist version we are so familiar with today.
What sets the iconic logo apart is its liberal use of bold colors of red, white, and you can spot the same at a gas station, shop, or restaurant. In 1898, a pharmacy owner called Caleb Bradham invented and started to sell the so-called Brad’s Drink.
In 1903, he also patented the Pepsi Cola beverage that included two ingredients, pepsin (digestion enzyme) and cola nuts. It was after this discovery that Bradham came up with the idea of the logo. The word Pepsi Cola was written in red hand-written font, with the letters P and C interlinked with each other.
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