These Successful Companies Are Known For Their Bold and Striking Logos

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Sinclair Oil

It was in 1930 that the branding for Sinclair Oil was born and marketers started creating campaigns to promote refined lubricants from crude oil. The one dinosaur that captured America’s heart was the apatosaurus which found its way to Sinclair’s logo and can be found even today. Pixar used the dinosaur for the logo in some movies; in a fictional gas station, Dinoco, in Toy Story and Cars.

The corporation’s bold color and the image of the large green dinosaur caught on as it was able to capture the imagination of people. It was based on the then-common idea that oil deposits that came from beneath the earth came from the dead bodies of dinosaurs.

Whenever you think of crude oil you think of Sinclair and immediately the image of the green dinosaur comes to your mind, such is its impact and relatability.

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